It is Frieze week in London and we thought we would explore the network of business and brand partnership at the fairs - all celebrating innovation, creativity and diversity.
Celebrating 21 years with the Frieze brand, Deutsche Bank is Global Partner across all the fairs: London in October, LA in February, New York in May and Seoul in September. It’s association is future-focused – “a commitment to new art and the fast changing world that is producing it”.
Other Global Partners are BMW cars. Breguet watches, Illy coffee, LG OLED high definition TVs and Ruinart champagne. Like Deutsche Bank, each activates the partnerships via collaborations with contemporary artists, displaying the commissions in fair lounges, outlets or corporate spaces.
Focus is the area of the fairs devoted to emerging galleries, and is sponsored by fashion brand Stone Island, which also provides bursaries to young artists. In London private members club George is a new partner, celebrating Black History Month and Dunhill sponsors the Frieze Masters talks programme.
Click the links to read more about the art work produced.